a photograph of a blurred bottle of french's mustard on a white background by artist Jake Greenup
a photograph of a bottle of french's mustard on a white background by artist Jake Greenup
a photograph of a blurred bottle of perrier on a white background by artist Jake Greenup
a photograph of a bottle of perrier on a white background by artist Jake Greenup
a photograph of a blurred can of heinz alpha-getti on a white background by artist Jake Greenup
a photograph of a can of heinz alpha-getti on a white background by artist Jake Greenup
a photograph of a blurred can of pringles on a white background by artist Jake Greenup
a photograph of a can of pringles on a white background by artist Jake Greenup
a photograph of a blurred jar of kraft peanut butter on a white background by artist Jake Greenup
a photograph of a jar of kraft peanut butter on a white background by artist Jake Greenup
a photograph of a blurred jar of nutella hazel nut spread on a white background by artist Jake Greenup
a photograph of a jar of nutella hazel nut spread on a white background by artist Jake Greenup
a photograph of a blurred plastic coca-cola bottle on a white background by artist Jake Greenup
a photograph of a plastic coca-cola bottle on a white background by artist Jake Greenup
a photograph of a blurred plastic fanta bottle on a white background by artist Jake Greenup
a photograph of a plastic fanta bottle on a white background by artist Jake Greenup
a photograph of a blurred plastic gatorade bottle on a white background by artist Jake Greenup
a photograph of a plastic gatorade bottle on a white background by artist Jake Greenup

Commercial Lucidity, 2020

This project, entitled Commercial Lucidity, interrupts the readability of everyday advertising by presenting iconic commercial products in an uneasy conflict between familiarity, and the obscure. The images in this series strip away extraneous elements of branding and product design by utilizing the camera’s ability to capture motion. The abstracted images that result force the viewer to decipher the commercial products with which they are presented.

          Each product included in Commercial Lucidity was shot twice, with the first image capturing the subject in motion (through the use of a turn-table and slow shutter speed), and the second image depicting the subject at equilibrium. When presented together, each pair of photographs places the captured subject in a transition between object, and iconic reference.